5 Things Advocates Already Have That Could Become a Product

You’ve been creating resources, solving problems, and building systems for years. What if the things you’ve already made—the documents, templates, and knowledge you use every day—could generate income while helping other advocates?

This free guide walks you through five types of assets most advocates already have that could become digital products:

1. That Orientation Packet You Built — The onboarding materials you created because the existing ones were outdated or nonexistent. These save organizations weeks of reinventing the wheel.

2. Your “How I Actually Do This” Notes — The workarounds, shortcuts, and real-world tips that aren’t in any official manual. Advocacy knowledge that usually walks out the door when experienced staff leave.

3. The Training You Keep Getting Asked to Lead — If you’ve delivered the same workshop more than three times, you have a curriculum that could reach hundreds of people.

4. Your Spreadsheet System — The tracking tools, data collection templates, and reporting systems you built because nothing off-the-shelf worked for your program.

5. The Expertise You Share Over Coffee — The advice colleagues seek you out for—the specialized knowledge that makes you the go-to person on your team.

Each section includes reflection prompts, product format suggestions, and realistic pricing ranges so you can start to see the possibilities.

Also includes a Quick Inventory Worksheet to help you identify your strongest product opportunities, plus a breakdown of three value buckets—subject matter authority, relatability and trust, and capacity support—that help you understand why your expertise has economic value.

WHO THIS IS FOR: Advocates who are curious about creating digital products but aren’t sure where to start. This guide helps you see what you already have before you create anything new.